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Hello and welcome to CAAD’s first COP, LOOK, LISTEN of COP30, thanks for joining us!
If this is your first time being blessed with CAAD’s content during a COP, be sure to subscribe, and then we’d like to invite you to catch up on our reports from the past four years before checking out our newest this year, Deny, Deceive, Delay: Demystified. We started in 2021, and laid the groundwork for how disinformation is spread on digital media in the original Deny, Deceive, Delay report written in the months after COP26, covering the narratives and networks of climate disinformation, and explaining how CAAD’s policy solutions would address that harmful false content.
Those patterns held true for DDD Vol 2, where CAAD quantified the fossil fuel industry’s millions spent on Meta ads, Twitter’s #ClimateScam issue, and the recurrence of actors and narratives around COP27. The next year, ahead of COP28, the information integrity framework had emerged in DDD Vol 3, but the problems remained the same, so by COP29, in 2024, we focused specifically on the rising tide of extreme weather-based disinformation with case studies that remain painfully relevant as Big Tech refuses to address the information integrity crisis they’re causing.
That’s why we’re doing things a little different this year, with Deny, Deceive, Delay: Demystified, CAAD’s pre-COP30 report, and our Disinfo Intelligence Unit set up to bring you cool findings (just about) every day of COP, usually with the help of our friends. Case in point: check out InfluenceMap’s great new Brazil Platform showing how companies are living up to their promises- or not, as is much, much more common.
We’re happy to have so many friends these days, because we’re not going to stop those stopping climate action with words alone, we need to build power by building community, and thankfully, we’re not alone. Finally, information integrity is on the COP agenda, and with the Global Initiative for Information Integrity on Climate Change, world leaders from Brazil to France and around the world are finally taking climate disinformation seriously.
Meanwhile, CAAD doesn’t need to focus on social media quite so much, because now mainstream media is reporting on how Xitter pushes rightwing hate, for example. And Reuters revealed last week how Meta projected it would make $16 billion off of straight up scams, some 10% of its annual revenue last year. Internal documents claimed Meta was involved in a third of all successful scams in the US, but efforts to fix that would only be allowed if they didn’t impact more than 0.15% of the company’s revenue, meaning major spenders could get caught scamming an incredible 500 times before they would get shut down. Even then, Reuters caught Meta failing to enforce its policies to protect users from such profitable scams.
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